Håkan’s random ramblings

 
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A note on pricing

The price for a product is about 10$.
Should the price tag read "$10", "$9.99" or "$9.80" ?

Pretty much the same result (ok, 2% down on the last one but I assume that is within margin).

As a customer I'd probably go for $10 or $9.80 in a general case where I don't know anything else about the seller. $9.99  feels too much like someone is trying to rip me off.

More on this here, http://www.37signals.com/svn/posts/1287-ask-37signals-how-did-you-come-up-with-pricing-for-your-products

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